House rules
Editorial standards
The journal is independent of any single contractor, coating brand or insurer. These are the rules we edit against.
Independence
We do not take a cut of restoration jobs. We do not rank contractors for a fee. When we name a product system — a membrane, a pointing compound, a cool-roof tint — we are describing what is commonly specified in South East Queensland, not selling it. Historical mentions of Dulux AcraTex, QBSA or a ten-year warranty come from the old trade site and from ordinary industry practice. They are not a present-day endorsement.
Facts and the limits of advice
Roof work is licensed, high-risk construction. Essays here are journalism and practical explanation. They are not a substitute for a site inspection, a QBCC licence check, or advice from an engineer or insurer. If a piece gives a range of costs or timeframes, treat it as a briefing, not a quote.
Sources
We prefer primary sources: manufacturer data sheets, QBCC and Work Health and Safety Queensland publications, Bureau of Meteorology climate records, and named conversations with trades. Where the original contractor website survives only on the Wayback Machine, we treat it as a historical source for voice and service mix, not as a current licence or warranty.
Corrections
If we get a fact wrong — a licence class, a product claim, a suburb, a safety rule — write to the desk. Material corrections are noted on the article. We do not silently rewrite history to hide a mistake.
Advertising and guest work
Guest essays follow the write-for-us guidelines. Paid links carry rel="sponsored". Sponsored copy is labelled. Images are documented on the credits page.
Voice
Australian English. Plain about money. Suspicious of “we will beat any written quote” as a substitute for a specification. Respectful of people who climb roofs for a living. We write for the householder who has already been sold to once.